“A word after a word after a word is power.”
–Margaret Atwood
Articles by Tracy
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3 Ways Women Are Transforming Branding — and How Your Business Can Keep Up
12/3/2024 - Entrepreneur.com, Today's consumers are a world apart from those of 20 years ago. Women today make or heavily influence 85% of global purchasing decisions, with skepticism toward marketing steadily on the rise.
So, what does this mean for today's brands?…
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It's Time to Move Beyond Authoritative Leadership: 3 Ways to Lead with Integrity and Purpose
11/25/2024 - Entrepreneur/com, Authoritative leadership is out. Leading with integrity and purpose is in.
The proof is in employees' sentiments: those in high-trust workplaces are 76% more engaged and 29% more satisfied with their lives…
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The She-conomy’s Rise: Women as Key Drivers of Economic Growth
11/12/2024 - EONetwork.org, Women have long been responsible for household decisions but with women now controlling or influencing a staggering 85% of consumer spending globally, the rise of the “she-conomy” is certainly upon us.
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The Top 5 Ways to Foster a Company Culture That Supports and Empowers Women
10/3/2024 - Inc.com, Building a workplace where women bring their whole selves to work and love what they do creates a ripple effect of success. To say that it is high time for businesses to evolve and better support women team members is a massive understatement…
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How Brands Can Embrace Authenticity in a World Craving Transparency
9/10/2024 - Entrepreneur.com, People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before. A whopping 81% of consumers say trust is a major deciding factor in purchasing…
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Why Women Are the New Key Drivers of Economic Growth
8/26/2024 - MSN.com, With up to 85% of women making household purchasing decisions in the US, the rise of the she-conomy is undeniable.
Women are the decision-makers. Women are the backbone of conscious consumerism. Women are the drivers of the economy…
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5 Leadership Lessons Learned From Building an All-Women Company
6/8/2024 - Inc.com, Yes, you can prioritize inclusivity, mentorship, and authentic leadership to motivate your team. Many of us carry multiple titles as we build our companies. Often, those titles collide — creating moments of decision-making to reflect on what kind of company…
The Book - Lead Like a Woman: Tenacious
Tracy was invited to participate as a co-author in this book about the tenacity of women.
Each of the 16 chapter includes engaging stories of relentless courage of the female leaders.
To be tenacious is to be persistent, stubborn and tough. These authors tell stories of determination in their personal and professional lives with humor, insight, and courage.
The book was a best seller and #1 New Release on Amazon. Get your copy or learn more about the book on Amazon.com.
